When Shakespeare challenged us by asking ‘What’s in a name?’, it gave us a lot to think about. All around the world, we wear brand names on our clothes, bags, and shoes inadvertently assisting brands with their advertising, allowing ourselves to represent what they represent. Makes you think twice about the brands you’re representing right now, huh?
As you know, We-Care.com empowers users to shop on behalf of their favorite cause. We do this by donating a portion of their shopping from over 2000 online merchants to the cause that they choose to support. This means that we represent over 2000 brands on our site. So, just as you have to be cautious about the brands you represent, we have to feel good about the ones we work with too. To do this, we hand-pick the brands that we represent to ensure that they’re more than just great names– they’re pretty amazing too.
Our “What’s in a Name” Series will represent the best of the best on our site. These are brands that spend every single day giving consumers reasons to wear their brand with pride.
To begin our series, I’d like to share what I’ve recently learned about the Lands’ End brand. I recently visited their headquarters in Dodgeville, WI and got to see firsthand that this is a brand that doesn’t just “talk the talk”, they go out of their way to “walk the walk” when it comes to quality. Over the next five weeks, we’ll share how they do this.
When we ask Lands’ End “what’s in a name?”, they’ve got quite a bit to brag about. Enjoy!
Everyone knows the name “Macy’s” and the famous slogan that comes with it. By the end of this series, you’ll truly understand what the “Magic of Macy’s” is all about. Last year alone, the famous department store donated over $66 million to charities. It’s impossible to capture all of the work that they’ve done, but you can certainly get a taste of their generosity over the next five weeks.
Narrowing this down to just a handful of posts is going to be a challenge but, over the next five weeks, we will certainly do our best to highlight some of the things about The Body Shop that really made us respect this brand on a whole new level.
Everyone knows the Dell brand name, and millions of people own a Dell laptop or computer. In fact, there’s a good chance that you’re reading this very blog post off of a Dell product right now. But Dell represents more than just a familiar name with quality products – they also support environmental sustainability, education of underprivileged youth through the use of technology, and care for children with cancer.
The InterContinental Hotels Group (IHG) believes that hotels can be so much more than successful businesses – they can be engines for good. IHG’s philanthropic efforts has changed lives and created opportunities through employment training, disaster relief, and Green program initiatives.
Founded by two philanthropic people, Priceline has stayed true to its roots through ongoing support of local and national nonprofit work. Their generosity has empowered communities, but their humility has prevented them from boasting. So, naturally, we jumped at the opportunity to brag about them and tell their story.
This isn’t the first time that we’ve written about Lands’ End, and it certainly won’t be the last. In our previous Lands’ End series, we discussed the effort that they put into the quality of their clothing. Now, it’s time to show you how passionate they are about keeping our planet clean.
The word “value” can be interpreted in a number of ways. The average shopper might think about the value that comes with a name-brand product, a low-priced product, or a combination of the two. However, if you’re not the average shopper, you might find value in something deeper than what you’re actually buying. You might wonder what the store values when they’re not in a retail setting.
At jcpenney, they don’t believe that their customers have to choose between these values. You can easily spot the low prices and name-brands on their website, but we’re here to show you their support for our troops, our schools, cancer patients, and more.