You’ve heard of micolending. Now there are MicroDonations and when those donations are driven by passive giving, pennies REALLY add up. The ASPCA has now received over five hundred and five thousand dollars $505,000 from We-Care.com and that doesn’t even count the holiday shopping boost.
All the donations have been driven by an army of supporters all shopping online, supporting the ASCPA by patronizing their favorite stores and merchants. Not only don’t the shoppers pay a penny more for their purchases or travel bookings, they often get a special coupon code reserved exclusively for We-Care members.
Perhaps we could also call them micro grants with shoppers granting their causes pennies at a time.
The latest check for $83, 264.18 is just the latest of an escalating set of checks being cut every month.
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