Tractr is a dynamic New York based fashion jeans wear brand. The business was started in 1997 by two entrepreneurs, Howard Mensch and Diane Kuczer. Diane had a design background, and Howard had a sales, marketing and retail background. So, they did some research in abandoned trademarks, and found Tractr. They immediately re-trademarked the brand, and launched Tractr Brand Jeanswear in January 1998, as a juniors and girls fashion jeans company. Today Tractr is one of the most popular and well known brands in the 4-14 girls market in the USA.


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