Born in Turin in 1911 the Superga factory, shoes were produced with vulcanized rubber soles and the Classic Superga 2750 Heritage style was born! After inking a deal for the exclusive North American license of Italian sneaker brand Superga, Steve Madden tapped Ashley and Mary-Kate Olsen as co-creative directors for the brand. In their role, Mary Kate and Ashley Olsen are responsible for developing all creative and marketing initiatives for the brand, in addition to overseeing retail lines of distribution.


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