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Raga

In Indian classical music, a raga is a scale upon which a songís notes are constructed. In ancient Sanksrit, the word raga means both melody and color; a raga was believed to have the power to paint the spirit of the lives it touched. In the summer of 2012, veteran designer Krishan Chaudry and his sons sought to create a line that could paint the emotions of the lives it touched. Krishan, from rural India and his sons, born and raised in Southern California, dreamed up a line that would at once celebrate the convergence of east and west, material and spiritual, ancient and young, and of course, melody and color. What started as a family project with a pair of dip dyed crochet shorts has in the span of a few short years emerged as a lifestyle brand fit for the modern bohemian.


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