Founded in Montreal in 1975 by Mr. Salvatore Parasuco, the brand offers unique design-driven premium denim collections at unparalleled value and uncompromising quality. Just to name a few, Mr. Salvatore Parasuco developed stretch denim, the sandblasting of jeans, and he was the first to acid wash jeans in Canada over 40 years ago. By every measure, Parasuco Jeans is a global success story and owes much of its success to its constant creative renewal. As one of the most influential denim players in the industry, Parasuco Jeans has developed an international sales infrastructure of established showrooms, distributors, partners and licensees. The brand is a symbol of youth, confidence, sex appeal and democracy, featuring the combined talent of Montreal and Italy designers.


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