In 1984, as the pioneer of the curly hair industry, she opened the first salon in the country to cater exclusively to curly hair. Since then her trademarked cutting and styling techniques and specialized line of award winning products, have instilled confidence in curly and wavy haired people everywhere. Sought out by editors and peers for her extensive knowledge, Ouidad's progressive teaching style, informative website, and dedication to curl education all further her goal to empower every stylist with the knowledge of how to work with curls.

Featured Products

Shampoo, Conditioner, Styling Products, Moisturizer, Diffuser, Mist, Boosters, Rinses, Glazes, Climate Control, Treatment, and More.

Featured Cause

On behalf of their company, they invite you to help fund the fight to find a cure for breast cancer by supporting The Breast Cancer Research Foundation® through OUIDAD - Curls For A Cure®. They'll continue to match your donations dollar for dollar towards their goal to donate one million dollars.


A donation of 4% is made for each purchase.