Headquartered in Boulder, Colorado, BackJoy's mission is to change the way the world sits, stands, and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – they create and distribute innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so their consumers can get back to the joy of living.


A donation of 5% is made for each purchase.