Alternative Apparel

Alternative has been challenging the concepts of fashion since 1995 to create the perfect t-shirt--one designed for fashion, made for comfort, and tailored for a flawless fit. Today, Alternative has elevated the tee from casual basic to a fashion-forward staple, simultaneously broadening its horizons to offer a complete collection of ready-to-wear clothing and accessories, including an eco-friendly line of sustainable apparel, Alternative Earth.

As a lifestyle apparel brand at the forefront of the fashion industry, Alternative exists to inspire authenticity and comfort, both inside and out. Their mission is about more than just designing clothes that look and feel great: they want their unique community of wearers and supporters to feel comfortable in their own skin, laying the groundwork to inspire others and make a difference.


A donation of 4% is made for each purchase.