What better way to raise awareness and kick off a campaign than using the center stage in one of the world’s most popular cities – New York City’s Times Square.
Our team kicked off our One Million Strong campaign on March 1. Inspired by the one million colorectal cancer survivors out there, we created a campaign to harness their strength and encourage others to be strong, too.
We had yoga. Dancing. A giant inflatable colon. Famous guests. Appearances on nationally broadcast morning shows. Strong-arm contests. OH – and our PSAs ran on the famous NASDAQ marquees throughout the day … and the entire month of March.
Our One Million Strong campaign seeks to make sure everyone knows that colorectal cancer is preventable. By taking the online One Million Strong pledge, participants join the movement to talk to their doctor about screening, advocate for colorectal cancer and urge family and friends to take action.
Want to join in? Learn more and take the One Million Strong pledge today!